We call digital transformation to the transformative process through which an organization goes from an organizational dynamic and strategy that is not (or little) empowered by digital technologies to being totally or partially empowered by them. The starting point can be both the absence of the use of digital technologies or their non-optimized use of them, and the digital technologies from which to benefit can be both technologies from twenty years ago and technologies the market is currently exploring.

That said, let me be incisive saying that digital transformation doesn't necessarily mean for an organization to go from the absence of a well-designed digital strategy to one powered by the latest artificial intelligence technologies overnight. While it takes the form of digital transformation, it is the enhancement of the whole and its future resilience that will determine whether it was just an ill-timed strategic decision or a true transformation.

For years, and especially the last two years, we have seen thousands of companies rushing to digitally transform their businesses into what appears to be the result of years of disregard for the social transformation we are experiencing: a social digital transformation. And in this rush, they forget that their mission is not to catch up, but to get ready to face constant digital evolution.

Organizations need to solve their current problems derived from a lack of adaptability to the digital society, while preparing for a lasting transformation compatible with the challenges of the coming decades, since digital transformation is not a one-shot move, but the first step to avoid its extinction in front of more up-to-date competitors.

Get ready and do it quickly, because digital evolution is not linear but exponential; so fast that it will force us to be in constant transformation. Hence the importance of developing our strategies around the understanding of an optimal representation of society and our environment, as a first step towards a more agile organizational model in obtaining information and analyzing the success of executions based on such information.

Finally, in the event that you are in the middle of a pandemic-induced digital transformation project, I encourage you to reflect on the following points:

  1. Are you ready for the new paradigm of an exponentially evolving digital society?
  2. What can you do to improve your adaptability and resilience in a lasting way?
  3. And in the case of a new unexpected future event, how are you preparing for it and how will you weather its effects?