The 5G dawn has broken and we expect 65% of the world population to have access to 5G network by 2025 (ericsson.com). 5G promises us higher data speed, low latency, better service reliability and higher capacity compared to 4G. This is nothing new, every next generation of mobile telecom technologies provides us enhancements compared to the previous technologies.
The main question is how to monetize these new capabilities. It’s a well-known fact that almost every mobile operator is struggling with declining revenues and higher traffic demands from clients. Providing customer with higher data speeds alone is not going to help operators monetize their huge investments in 5G, again a well-known fact recognized by every telecom pundit.
Operators are thus pinning down their hopes on the B2B segment. The B2B segment can indeed be the new revenue pool for the operators. However, in order to serve this segment, operators need to completely rethink their approach for their services. It’s no longer just providing voice and data services to masses.
To serve the B2B segment, operators need to become more of a platform provider where dedicated industry-specific services can run, each with its own characteristics and requirements and, at the same time, able to customize these services based on individual B2B client’s requirements.
This approach requires a fundamental shift in the OSS/BSS architecture of the operators. Generally the OSS/BSS environments of operators are designed to serve masses with relatively simple product differentiations. In addition, these IT environments are complex and costly when deploying new services. Business case for developing the B2B use cases on these environments (and then customizing for each client) is not going to be positive. End result, operators losing out on utilizing the full potential of 5G.
Flexibility and lean service development/operations is the core mantra in case operators want to climb back from the declining revenues riding on the B2B train. 5G radio and core network can provide the capabilities but, to enable these capabilities, telco’s need the right OSS & BSS solutions. The most critical requirement for the new 5G-enabled telco services is real-time, event- and data-driven intelligence that makes complex decisions in an ultra-low latency manner.
Traditional BSS/OSS systems are simply not capable of meeting the high-speed, ultra-reliable real-time demands that 5G’s low latency window allows. These 5G OSS & BSS solutions need to be event drive, capable of offering different QoS, easy/flexible to integrate with 3rd parties, cloud based and lean to operate.
Leveraging on recent deployments of lean OSS/BSS solutions, specifically for 5G services, and a dedicated telecom technology team, everis has the right experience to support operators in their path towards lean and flexible OSS/BSS solutions. Want to know more about these experience? Add me on LinkedIn and let's start the conversation.
Failing to modernize OSS/BSS could result in an immediate and negative impact on revenue, with up to 67% of potential revenue at risk. (TMForum)