You might not know her, although she is at the root of our profession: Margaret Hamilton drafted the “software engineering” term in the Apollo project back in 1969! 

And one of her mantras was “MOVE SLOW AND FIX THINGS”, which might help a lot of tech companies to improve their public image if we believe the Pew Research Center survey made last year. 

Said in another way: the product should be of the expected quality before reaching the market - it's not up to the enduser to suffer the consequences of insufficiently hardened development practices!

Trust is built from quality (and commitment, and reliability too BTW)!